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The Brief

The brief was to develop a full size A4 advert for a Middle East magazine. The theme intended to profile IIRSM and generate Membership enquiries from the ME market.

The Work

We initiated this campaign with a full page advert that defined what the IIRSM identity would be in the Middle East and rolled this out across a suite of marketing collateral to include exhibition materials, further print ads and online advertising.

Details