After working with him previously as Head of Member Services for the Chartered Institute of Taxation we were delighted when recently appointed Chief Executive Phillip and Head of Marketing and Communications Clare called upon us to design a prestigious commemorative brochure to celebrate the 40th anniversary of the Institute.
The importance of this campaign lay on celebrating the history of the Institute, as well as incorporating new branding, whilst working to maintain member satisfaction and preserving tradition.
From supplied copy and images we developed a clean, modern brochure style that tied in well with IIRSM’s established brand style. Content included infographics and timeline graphics to keep the reader engaged and interested across a 40 page document. Traditional print techniques were introduced into a modern design to deliver quality results, whilst adhering to tight budgets and deadlines.