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The Brief

To produce and deliver a highly targeted mail pack using data files supplied.

The Work

RETHINK developed a full pricing matrix that provided complete visibility of costs to enable our client to budget for this and subsequent mailings. On approval of the costings proposal, we printed a bulk supply of leaflets and base artwork for the letter/order form template. Using the supplied data file we created multiple merge variations to overprint the base artwork, allowing for personalised offers and pricing and variations on letter content to be targeted to specific demographics and individuals.

‘Justin does so much more than just getting the job done. I rely on him to look after print quality and to get my mailings out on schedule. He’s very efficient and a pleasure to work with.’ Martin Harvey